This year Black Friday is on Friday, November 25th, and Cyber Monday on Monday, November 28th. These two major sales events kick off the intense Christmas season.
For some businesses, the original sales days have already turned into sales weeks, and competition for the best deals begins in early November as companies gradually reveal their end-of-month discounts. As the first offers start landing in emails, customers are eagerly waiting with hot wallets to browse numerous online stores and compare deals day after day.
This means your store must be in prime condition so that customers stay in your store and complete their purchases. Even a small problem and the customer will switch stores without blinking an eye and take advantage of competing store offers.
Therefore, check well in advance that your store is clear, product images and descriptions are in order, and that your checkout has working payment methods and a wide range of shipping options from different carriers.
Also remember to order your sale products in time, ensure sufficient packaging materials, and check that printers are working properly so that printing package labels goes smoothly and you can get packages shipped as quickly as possible.
An abandoned shopping cart always means lost business
Today, one of the biggest reasons for cart abandonment is the lack of delivery options. Customers want to determine where they want their orders delivered and appreciate the ability to choose a suitable pickup point or locker, especially in sparsely populated areas where one carrier's pickup point might be far away while another's is nearby.
Therefore, you should not limit deliveries to just one carrier's services, but invest in versatility by adding delivery methods from at least two different carriers to your store checkout.
Shipit offers its customers all the most used carriers in Finland with one contract, without hidden costs, without commitment.
One registration, one integration, and your customers can enjoy diverse delivery methods while you can focus on what matters - sales and marketing!
Read more about Shipit's versatile services for online retailers
And download the free e-commerce logistics guide
Our professional customer service helps you on weekdays from 9 AM to 4 PM. Feel free to ask more about e-commerce integrations and the most popular delivery methods domestically and internationally – we're here to help!
+358 (0)20 752 8488
asiakaspalvelu (at) shipit.fi
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