All of Posti's consumer parcel services, Postipaketti, Kotipaketti, and Pikkupaketti, are now delivered with an environmental label. For online store customers, this means an easier way to make environmentally responsible choices when selecting a delivery option.
What does Posti's Nordic Swan Ecolabel mean for online stores?
Online shoppers are paying increasing attention to how their orders are delivered, and at the same time, online stores are looking for ways to demonstrate their sustainability in a transparent and credible way.
The Nordic Swan Ecolabel confirms that a delivery meets environmental criteria assessed by an independent body. In practice, for online store owners, Posti's Nordic Swan Ecolabel means it's easier to bring an environmentally responsible delivery option into the store's customer experience. The label can be displayed at checkout, helping consumers identify the more sustainable delivery option. At the same time, an environmental label granted by an independent third party supports communication at a time when environmental claims are required to be increasingly transparent and well-substantiated.
On Posti's guidance page you'll find instructions on using the Nordic Swan Ecolabel, ready-made template texts, and up-to-date materials for your store's checkout.
The Nordic Swan Ecolabel is based on concrete, measurable environmental actions
The Nordic Swan Ecolabel isn't awarded based on individual goals or promises. Earning it requires concrete results and long-term development work.
It's the best-known and most trusted environmental label in the Nordics, awarded only to products and services that meet strict environmental criteria. The label sets strict requirements for the use of electric and gas-powered vehicles, energy efficiency, and the climate impact of transport. The criteria also cover supply chain efficiency, working conditions, and traffic safety. The label requires continuous development and year-on-year emission reductions.
A response to tightening regulation and customer expectations
The significance of the Nordic Swan Ecolabel is set to grow further as the EU's Green Transition consumer protection directive, taking effect in September, tightens requirements for substantiating environmental claims. The label helps consumers identify more environmentally friendly delivery options and supports transparent communication.
Read more about Posti's services for Shipit customers, register as a business customer, and add the Nordic Swan Ecolabel delivery option to your store's checkout.