Vitaravinne handles its growing parcel volumes effortlessly with Shipit
Vitaravinne Oy is a wellness online store from Kuopio, Finland, founded in 2007. Its range includes vitamins, dietary supplements and natural health products. Jyrki Huttunen and his wife Virpi took over the company in spring 2025.
Since then, the store has grown rapidly. The online store moved to the Shopify platform in August 2025, and its annual parcel volume has roughly tripled. Most parcels go to consumers in Finland, but the store also serves business customers and is expanding deliveries to other EU countries.
Before Shipit, every shipment was created by hand
In the beginning, Vitaravinne handled its shipments manually, one at a time. As the online store started to grow, it was clear to the Huttunens that shipping needed to be as easy as possible.
"As our online store grew, we wanted the easiest and smoothest possible way to handle shipments. No extra manual work," Jyrki says.
Shipit on the developer's recommendation
Vitaravinne was introduced to Shipit during the Shopify migration, when the store's developer recommended it. The decision came down to ease of use, having several carriers in the same service and good compatibility with Shopify.
The store uses Shopify together with the Shipit Delivery Checkout app. Overall, the setup went well.
"We've made some small adjustments along the way, but we've always found solutions."
Straightforward everyday work in Shopify
Today, orders come into Shopify, and Vitaravinne also creates shipments and prints shipping labels there.
"Our everyday work is nice and straightforward," Jyrki says.
The most important features are easy shipment handling, options from different carriers and automatic tracking information. The store mainly uses Posti and Matkahuolto and offers customers a variety of parcel delivery options as well as free pickup in Kuopio.
Above all, Shipit has saved time and effort.
"When you send a lot of parcels, even a small time saving per shipment quickly adds up."
A real person, quickly
Vitaravinne and Shipit have worked through some situations together related to delivery methods and pricing rules.
"Shipit's fast and professional customer service has helped us get things sorted."
Jyrki describes the customer service as excellent, fast and knowledgeable.
"We especially appreciate that when needed, you can quickly reach a real person and don't have to wait around with problems."
Growth beyond Finland
Vitaravinne aims to keep growing its online store and to expand sales outside Finland. Through Shipit, the store has access to a wide range of delivery options to different countries.
This is how Jyrki describes Shipit to other entrepreneurs:
"An easy and reliable solution for online store shipments. And most importantly, the customer service works! When you have questions or problems, you can quickly reach a real person and don't have to wait around."