The busiest time of year for e-commerce begins in the autumn and peaks during the Christmas season. When your logistics, delivery methods and systems are in order, you can serve your customers smoothly even during demand peaks and make sure every order reaches its destination on time.
Seasonal success is built on preparation
Black Friday, Christmas shopping and other year-end campaigns bring many online stores a significant share of their annual sales. At the same time, the pressure on the supply chain grows. When order volumes multiply in a short time, even small bottlenecks can affect the customer experience.
That’s why it pays to start preparing for the season well in advance. When your shipping and e-commerce systems are ready before the rush begins, you can focus on sales and serving your customers instead of solving logistics challenges in the middle of the busiest period.
Posti has opened 300 new or expanded parcel lockers this year
The delivery method is one of the most important factors in the e-commerce customer experience. Consumers want to choose the option that best fits their everyday life.
Some customers collect their parcels from the nearest parcel locker or pickup point. During 2026, Posti has opened 300 brand-new or expanded parcel lockers and increased the number of compartments by more than 16,000. Posti’s more than 2,300 parcel lockers, over 190,000 locker compartments, around 1,100 service points and temporary Christmas pickup points ensure that shipments reach your customers smoothly during the season as well. During last year’s busiest season weeks, Posti handled around two million parcels per week.
In some situations, home delivery is the most convenient option for the customer. For small items such as clothing, accessories and everyday goods, it’s worth offering the cost-effective Pikkupaketti ovelle (small parcel to the door) delivery method, which delivers products directly to the customer’s mailbox or front door.
Explore the Posti delivery options offered by Shipit
Describe delivery methods clearly and make sustainable choices visible
At checkout, customers should have all the information they need to make a purchase decision. In delivery method descriptions, clearly state the delivery method, the estimated delivery time and any special features. The easier it is for customers to compare options, the smoother the shopping experience.
At the same time, it’s worth highlighting sustainable delivery options. Consumers are paying increasing attention to the environmental impact of their purchases, and sustainability influences many buying decisions. When an ecolabel is shown next to a delivery option, it’s easier for customers to recognise the option that matches their values.
Posti’s e-commerce deliveries, Postipaketti, Kotipaketti and Pikkupaketti ovelle, were the first in Finland to receive the Nordic Swan Ecolabel. The Nordic Swan Ecolabel is an independently verified ecolabel that helps online stores communicate the environmental responsibility of their shipping reliably and in an easy-to-understand way. It also strengthens customer trust and helps you stand out from the competition.
Instructions, sample texts and materials for your online store checkout
Last shipping dates for Christmas
To make sure Christmas parcels arrive in time, check Posti’s last recommended shipping dates for domestic and international deliveries, and let your customers know about them in your online store as well.
See the last shipping dates for Christmas
Remember that as a Shipit customer, you can easily use Posti’s services for both domestic and international shipping through ready-made integrations. Register as a customer free of charge.